Let’s work together

As a design leader for almost thirty years, I am always excited by new challenges in Digital Product Design, Customer Experience Strategy, and Innovation. If you are interested in working together, check out my resume or my profile on LinkedIn.

About Me.

I believe in the power of design to unlock value and enable our shared experience at the intersection of business opportunity and technology.

Experienced at reimagining complex business challenges into human-centric solutions using a broad toolset (Experience Strategy, Service Design, Interaction Design, Creative Direction, Design Thinking, Design Systems, User Research, and Data-driven Insights).

I enjoy working in uncharted territory, quickly uncovering opportunities, and leveraging experimentation to co-create innovative experiences while adapting, iterating, and building team cultures where collaboration and mentorship are prioritized for continuous growth.

My Experience

  • Group Creative Director (2010 - Present)

    I lead large cross-capability teams supporting the experience design needs across North America.

    • Defined overall experience strategies, service blueprint, and end-to-end customer and employee journeys, then worked with engineering and product to define and prioritize a go-to-market pilot mixed backlog.

    • Led rapid innovation discoveries rooted in value outcomes to uncover and define breakthrough territories.

    • Conducted competitive landscape analysis, market trends analysis, diary studies, and in-depth interviews to identify core consumer needs.

    • Directed current state, competitive, and out-of-category adjacent experience assessments to identify opportunity territories.

    • Led collaborative stakeholder workshops to align on a shared vision of the future state experience strategy so the business can experimentand innovate.

    • Delivered rapid prototyping to expedite product discovery and bypass the legacy waterfall design process.

    • Developed and prioritized mixed backlogs of features across product, operations, and change management aligned to opportunities, key enablers, and business OKRs, integrating customer touchpoints (app, web, internal application).

    • Helped establish the enterprise Agile Studio as an internal service that focuses on improving Agile maturity and delivering transformational efficiencies through training, coaching, and consulting.

    • Led digital brand identity system definition and established modular atomic design systems with an integrated toolchain workflow that could ingest and dynamically update styling across UX concepts mid-project.

    Key transformation journeys have included Ford, Nissan, GM, Polaris, Stellantis, ODFL, McDonald's, T-Mobile, Allstate, US Bank, MasterCard, Yas Island Abu Dhabi, Hyatt, Abercrombie & Fitch, and UnitedHealthcare.

  • Senior Information Architect (2007 - 2010)

    Led UX design and information architecture strategy for law firm marketing technology services delivery in custom solution services, including website design, intranet and extranet solutions across large law firm clients such as Baker & McKenzie, Kirkland & Ellis, DLA Piper, Skadden, Sidley Austin, and many more.

  • Senior User Interface Designer (2003 - 2007)

    Designer working with product management, business analysts, and technical architects for CCC’s large-scale B2B software application project releases that support the entire industry of automotive insurance carriers, collision repairers, and automotive manufacturers.

  • Senior User Interface Designer (2002 - 2003)

    Senior Consultant for Classic System Solution’s user experience design consulting engagements. Responsible for delivering a variety of projects for such clients as GMAC, MONY Group, Lawrence Livermore National Laboratory, Bell Canada, as well as Classic System Solution’s product development and marketing initiatives.

  • User Interface Deisgner (2001 - 2002)

    Creative lead consultant for CleverMethod’s builds of the Mattel customer service web site. Responsibilities include creative direction, usability testing, prototype build, Flash design, and ASP implementation.

  • Web Designer (1998-2001)

    User Interface Designer and Design Continuity Director for e-commerce design engagements. Responsibilities included project planning, business process analysis, requirement gathering, use case development, information architecture, and prototype design. Also served as the creative lead for business-to-business e-commerce application template, which received the IBM award for “The creation and reuse of valuable intellectual capital for IBM Global Services North America and Europe” in 2000.

Contact me

Are you interested in working together? Fill out some info, and I will contact you shortly. We can’t wait to hear from you!